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Moment of Silence to sponsor Battlestar Galactica

The British games publisher Digital Jesters announced today that their upcoming adventure Moment of Silence will be the exclusive sponsor of Sky One's co-production Battlestar Galactica. In addition to sponsorship of the exclusive worldwide premiere of the new 13-episode series from Monday 18 October 2004, the deal includes sponsorship of the highly successful mini-series on 14 and 15 October 2004.

Battlestar Galactica is a complete re-imagining of the original 1970s hit series. The new series picks up where the mini-series finished with the 12 colonies of man destroyed after a 100-year war with the Cylon Empire.

Digital Jesters' new sci-fi political thriller The Moment of Silence, a cinematic adventure game set in a futuristic version of New York City, will be promoted via a series of opening and closing credits, break bumpers and branding on all promos across Sky's wholly-owned channels.

"With its lavish production values, a complex sci-fi storyline and brilliant action sequences, The Moment of Silence is the perfect game to sit either side of such a breathtaking TV show," says Leo Zullo, marketing director, Digital Jesters. "Just as The Moment of Silence breaks new ground for adventure games, so Battlestar Galactica redefines television science fiction. As this is our first ever TV sponsorship deal, we needed to pick the right vehicle, and Battlestar Galactica hits exactly the audience we're aiming for."

This marks an exciting, new turn in the advertising of adventure games, and it will be interesting to see the outcome of the collaboration. The Moment of Silence is one of the most anticipated adventure games of the year, and will be released early next month.

WHERE CAN I DOWNLOAD The Moment of Silence

The Moment of Silence is available at:

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